Comparisons and Ratings as Reported by Independent Tester Anika Martin.

"Tattoo Camo"
Rating: 5 stars
Price : $34.95
Positives: 1. Covers all tattoo colors with just one layer 2. Dries fast 3. Water resistant, lasts the entire day 4. The different color shades blend easily, perfectly matching the skin tone 5. Can be used on scars, skin blemishes, birth marks, and stretch marks 6. No shadow visible from underneath 7. Guaranteed
Negatives: 1. Price a little bit high

"Stage and Theater Make-Up"
Rating: 3 stars
Price : $49.95

Positives:
1. 2 to 5 shades on one palette

Negatives:
1. Very expensive
2. Must be layered and layered
3. Does not dry fast
4. Not specifically made to cover the colors of today's tattoos, but more for flesh colored scars
5. No guarantee

"Kat Von D Sephora Tattoo Concealer"

Rating: 2 stars
Price: $25

Positives:
1. Great tattoo artist
2. Good selection of shades

Negatives:
1. Complicated four step system
2. Takes a great deal of work to apply
3. Frankly, I was disappointed that from a major cosmetic firm it would be so watery and runny
4. Take too long to dry
5. Covers fair, seems like they are really using her name to sell make-up - eye shadow and such.

"Smart Cover"

Rating: 3 stars
Price : $29.75

Positives:
1. Very cheap
2. Lots of different items available but that makes it complicated and time consuming to figure out what you need
3. Guaranteed

Negatives:
1. Looks like it was made for flesh colored marks, tattoos were probably an afterthought
2. Multi steps, takes a lot of time
3. Drying takes a long time
4. I wonder how a product can cover tattoos and also be good for wrinkles (on their website). Seems it wants to be all things to all people.

"Coloration"

Rating: 3 stars
Price : $32.00

Positives:
1. Not too many steps
2. Can be blended, but that takes 2 steps

Negatives:
1. Thin consistency, takes long to dry
2. Rubs off easily
3. Must be sealed with a spray - cutting off air flow to skin/ skin can not breath.
That spray is only recommended for legs and body
4. Hard to remove
5. No guarantee

"Cover Mark"

Rating: 2 stars
Price : $30

Positives:
1. Box looks neat
2. Mid priced

Negatives:
1. This is the one that left me at the alter!
2. Instead of reading my list their own video says it all. Watch their video at
http://www.covermarkusa.com/index_birth_tattoo.htm and see what people do not like about most tattoo make-ups. Be aware you are watching an edited film. It takes forever to apply, must be layered and layered which makes it difficult to dry. And then after all that work a shadowy look is still visible underneath those layers of make-up.
3. No guarantee